| Articles » Create a New Dimension of Performance with Innovation |
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Create a New Dimension of Performance with Innovation |
| by Michael Stanleigh |
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Innovation is a collaborative process through which organizations
abandon old paradigms and make significant advances. Innovative
ideas come from several sources, including: unreasonable demands,
goals and time pressures. An organization must cultivate innovation
and link it to their business improvement strategies to realize
benefit from innovation. |
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| There are many blocks to innovation. Innovative ideas must be tested
and implemented. Otherwise, the innovators will not generate more
ideas. Innovative ideas require work to implement. The perfect solution
is often there, as a vision, a thought, a dream or just a wish. But
it is often far too complex for an individual to take it into reality. |
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| There are many examples of individuals who have great ideas but
do nothing with them. Their organizations do not even know of these
concepts. Unfortunately these ideas die. They die because the creator
kills them! Why? Perhaps the innovator recognizes that the idea may
negatively impact his or her job or the job of co-workers or, because
the innovator does not know how to explore the idea to take it from
a vision to a reality. Furthermore, the innovator may be too quick
to discard the idea because they think that no one would ever agree
on how to structure the concept or pay for it. |
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| Just how many innovative ideas in your organization regularly go
nowhere? To protect innovative ideas, organizations need to create
a forum for the Innovation Process and link innovative ideas to overall
business improvement strategies. |
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What Is Innovation? |
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| It is not: |
- The result of a lone genius inventor.
- Just about ideas (The problem is that people often do not know
where to go with ideas or how to implement them, which is sometimes
a problem with suggestion-box systems).
- About individuality in thinking (which is what suggestion-box
systems tend to focus on).
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| Rather it is: |
- A collaborative process where people in many fields contribute
to implementing new ideas. Teams are very important to the process.
- About products and processes, both future and present.
- Involving people who will challenge the status quo. The person
who moans and groans and complains the most may be the source
of the next great innovation.
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Where Does Innovation Begin? |
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| It begins with an idea, which comes from nowhere—such
ideas usually die unless a fertile ground exists to develop them,
or a goal—an outlandish or unreasonable demand or goal, one
that a continuous improvement
process will not reach. Either situation will often may spark innovation. |
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How Do You Get These Ideas? |
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- With time pressure!
- Being under the gun, with a deadline, adds a sense of consequence to the task and a purpose to spur it.
- By facing a challenge...seemingly unreasonable!
- Studies show that positive thinkers rise to a challenge. The more they are likely to face defeat, the more they want to beat it.
- By abandoning old paradigms!
- Abandoning the status quo, like rules, policies, and set
procedures. Only when you leave the rules behind, can you be free
to create. This is critical to successful innovation.
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| The Innovation Process…From
Vision to Reality |
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1. Capture the Visions and Ideas
Individuals brainstorm answers to broad-based questions such as
"What is impossible to do in your organization, department
or business today, but if it could be done, would fundamentally
change what your organization/ department/ business does?"
Questions such as this are often driven by the customer or an unreasonable
demand or a goal.
The individual answers to these questions help to see the boundaries
of a new organization! Responses are usually recorded on sticky
notes. Generally there will be one idea/vision per yellow sticky.
That is where innovation begins. |
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2. Create the Innovation Team
Assemble a cross-functional
team with members that are able to be responsible for exploring
and implementing the innovations. It is important to include both
creative and practical individuals. This creates a nice balance
in the team since you’ll have a mix of people who keep challenging
and asking “why” combined with those who will keep challenging
and asking “how”. Sometimes those who will be impacted
by the innovation are included on the team. These may even be the
customers. |
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3. Develop the Innovation Statements
Begin by recording all ideas and visions, reviewing the entire list
and then organizing the ideas that are similar into groups. From
this grouping of ideas develop statements that represent the ideas
in each group. The team will then need to agree on which Innovation
Statements to explore further and then try to quantify the benefits
of each statement of ideas. |
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4. Identify the Benefits of Each Innovation
Now is the time to examine each Innovation Statement in depth
and to explore the benefits of moving forward with each one. The
team may want to give consideration to how each Innovation Statement
fits with the organization’s strategy, mission and objectives as well as the overall business potential for each innovation and
impact on the customer. Essentially the innovation team is beginning
to detail the appeal of the innovations without concern for current
thinking, policy or procedure. |
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5. Identify and Overcome Innovation Blockages
Identify the blockages and barriers that might stop the organization
from implementing each innovation. This may require the innovation
team to review their basic assumptions about the way things are
currently done that must change.
Once identified and recorded, the team will need to identify possible
options and solutions to overcome the blockages to implementing
each viable innovation. At this stage of the process expect a large
list of possible options and solutions. Through the next step, however,
the team will cut them down to a select few or one. |
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6. Prioritize Implementation of the Innovations
The best innovations can be identified by either multi-voting, as
a team, on all identified options and thereby reducing the list
to those core areas that everyone agrees are the best ones to use
to implement the innovations, or by completing a more detailed analysis
of each option by using a priority evaluation process.
It is also possible to reduce the number of options or solutions
through multi-voting and then to apply a priority evaluation process
to this reduced list. This will help to identify the key options
or solutions, which if implemented, will ensure the innovation is
successfully implemented. |
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7. Develop the Business Effectiveness Strategy
Now that innovations have been assessed and selected for possible
implementation, the team is ready to develop a high-level implementation
plan. At this stage, they will determine who will hold responsibility
for the implementation and how much time they will require to fully
implement. The team will also need to do some research to identify
budget requirements, determine measurement criteria and compare
their findings with the innovation benefits they had identified
at Step 4. |
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8. Create Breakthrough Events, Processes, Structures and
Strategies Through the Innovations
With an implementation plan developed, the innovation team
is ready to develop a project plan and identify their sponsor. The
sponsor will provide the support, required resources and budget
to implement the innovations. There may be some change
requirements for the staff and customers. There must be a communication
process to the staff and customers to gain their buy-in and support
during the implementation of the innovations. |
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9. Start Again….
In time, it often becomes obvious that what was once an innovation
no longer fits. Continuous improvement of the existing process,
product, or service is no longer of value; perhaps the former innovation
has now become outdated or outmoded. It is time to let it go; abandon
the existing thinking, and set a new goal to start the innovation
process once again. It is time for new innovations in response to
external pressure for change. |
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| Innovation & Organizations |
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| Every organization undergoes innovation or else it is not successful.
It is just a matter of degree. The essence of innovation is discovering
what your organization is uniquely good at, what special capabilities
it possesses, and how it can take advantage of these capabilities
to build products or deliver services that are better than anyone
else's? Every organization has unique strengths. Success comes from
leveraging these strengths in its own service or product market place. |
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| Innovation & Globalization |
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| Today, many organizations operate globally. They find that innovation
can occur anywhere, in any country or culture. Traditionally, innovation
has been a local issue, not transferred to other corporate locations.
But today, innovation teams, similar to improvement teams, work
on innovation surrounding a product or service and then develop
a centrally planned roll out. For process innovations, the local
organization implements them and then, because of enhanced communication,
the innovation moves from location to location. This is accomplished
by using the technology available today, including the worldwide
web, teleconferencing, and video-conferencing. |
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| Take Action!! |
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| Innovation is an action. To encourage yourself to
take action, let me leave you with some famous words of hope from
George Bernard Shaw: |
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| "You see things and you say, why? But I dream
things and I say, why not?" |
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| Learn more about Innovation. |
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| About the Author |
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| As President and CEO of Business Improvement Architects, Michael works with executives and senior managers around the world to help them improve operational effectiveness through strategic planning, leadership development, project management and quality management. He has been instrumental in helping his clients reduce waste and increase efficiencies and profits with his clear processes and quality approach. |
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| For more information about this article or the report, please contact
bia at info@bia.ca. |
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| © Business Improvement Architects |