Strategy has never been more challenging, or more important, than in today’s environment of global competition in which corporate strategies must transcend the borders of nations and markets. Too many organizations try to be everything to everyone, wasting resources in markets that may never provide a worthwhile return on investment.
Traditionally, Strategic Planning omits the step of innovative thinking that is so critical to business success. Strategic Thinking is a more comprehensive planning model that covers innovation, strategic planning and operational planning to develop business strategies that have a greater chance for success. Strategic Thinking is a way of understanding the fundamental
drivers of a business and rigorously (and playfully) challenging conventional thinking about them, in conversation with others.