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Improve Quality

Develop a strategic quality plan

Benchmark current organizational performance

Implement effective quality processes and tools

Monitor the effectiveness of quality teams

Examine key busienss processes

Train employees to improve quality


Quality Function Deployment



Quality Function Deployment (QFD) is a comprehensive quality system that systematically links the needs of the customer with various business functions and organizational processes, such as marketing, design, quality, production, manufacturing, sales, etc., aligning the entire company toward achieving a common goal.

The QFD process is driven by what the customer wants, not by innovations in technology. Quality Function Deployment is not just a quality tool, but also an important planning tool for introducing new products and services and upgrading existing products and services. It is customer driven, reduces implementation time, promotes teamwork and provides documentation. 

Session Focus


Participants will work through a simulation that is designed to develop skills in determining what the customer truly wants and how to translate customer requirements into all aspects of the product or service requirements.


 Who Should Attend?

Management and employees who need to understand how this planning tool can be used to introduce new products and services and/or upgrade existing products and services by taking the Voice of the Customer all the way from idea identification through product development to production and the marketplace.

What You Will Learn

  • Learn the meaning, history and benefits of Quality Function Deployment.
  • Translate the consumer requirements into the product or service requirements.
  • Use competitive information effectively.
  • Understand the meaning of quality and how to drive it into the system.
  • Know the customer's requirements and expectations to determine the expected quality and the quality demand by building Quality Function Deployment Matrix House.
  • Experience what it’s like to be on the receiving end of a process as a customer.
  • Prioritize resource requirements.
  • Identify items that can be acted upon.
  • Communicate with the customers throughout the life cycle of the product and service development.

Course Duration

1 Day


Contact Us
Click Here to send us an email if you would like to request more information about this course or a detailed course outline.
Toll-free U.S. & Canada: 1-866-346-3242
International: International Prefix + 1-416-444-8225




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Business Improvement Architects, Toronto, Ontario, Canada
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