Quality Function Deployment (QFD) is a comprehensive quality system that systematically links the needs of the customer with various business functions and organizational processes, such as marketing, design, quality, production, manufacturing, sales, etc., aligning the entire company toward achieving a common goal.
The QFD process is driven by what the customer wants, not by innovations in technology. Quality Function Deployment is not just a quality tool, but also an important planning tool for introducing new products and services and upgrading existing products and services. It is customer driven, reduces implementation time, promotes teamwork and provides documentation. |