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Many senior managers and executives seem to recognize the need to be better at innovation. They would love to see creative ideas brought forward for new and/or improved products, services and processes. However, too often, even when creative ideas are brought forward, they do not seem to go anywhere. This is because the organizational culture does not really foster innovation.
Organizations that are characterized as innovative tend to focus on both theirs, and their customer's needs and opportunities. They focus on achieving and maintaining profitable operations. These organizations are constantly looking for ways to reinvent themselves and tend to constantly introduce new varieties and generations of products and services.
Such organizations will put their money behind innovation. This includes measuring management's performance on the basis of demonstrated ability to create new value-added products, services and ideas. It also includes the extent to which managers engage staff to foster and implement innovations; providing them with the necessary time to come up with ideas and then showing interest and support to staff to help them pursue their ideas for improvement.
Innovation challenges differ from one organization to another. Just as each innovation is unique, so is an organization's culture. The process of innovation that works in one will not necessarily work in another. An Innovation Culture InitiativeT is a change management process that prepares staff for the changes that will be necessary to create a culture of innovation in which all employees in the organization understand their role and responsibilities to generate ideas and to work together to bring creative ideas to life. Like other change management efforts, it requires careful planning and implementation, as well as training, so that staff both understand and commit to the new way of doing things.
Additional Information
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